Running an online event can pose challenges, but with the right planning and tools, online events can increase your ROI without compromising on user experience. As the current global pandemic began in early 2020, in-person meetings, shows, and presentations pivoted to virtual events. And despite vaccinations around the world increasingly bringing people back ‘normality’, virtual...
Deal activity and public offerings in the advertising and marketing technology industry are rising as the sector gets a boost from a flush of available capital and companies looking for a share of a growing digital ad business. In the span of roughly 48 hours starting Wednesday, there was a rash of activity in a...
Digital marketing is always changing and evolving, but 2022 will likely hold some dramatic changes. Businesses and brands must not only plan for the future of digital marketing but be prepared to take advantage of it. Here are the top 12 digital marketing trends to keep an eye on in 2022 and how you can...
Ten years ago, digital advertising was nothing more than basic banner ads, and the title of influencer was reserved for celebrities and athletes. Now, advertising has completely transformed due to widespread internet access, smartphone adoption, and rising consumption across digital platforms, sending US digital advertising revenues to record highs. At the same time, the role...
Copyright By Optimus Corporate Advisory Pte Ltd. All Rights Reserved 2022.
Copyright By Optimus Corporate Advisory Pte Ltd. All Rights Reserved 2022.
